A side-scrolling browser game built around Jenna Paulette's single, launched in tandem with her Justin Boots partnership and a live rodeo. Players rode for a chance to win a free pair of boots. Creative direction from concept through launch.
Fan ecosystem built for Chase Atlantic — Discord bot integration, XP rewards, release-based challenges, 3D components, and digital unlockables tied to vinyl drops. Led concept development and client partnership from initial pitch through a two-year build. 13,000+ signups at launch.
Full brand takeover for an online car buying platform — original animated ad, extended how-it-works spot, photoshoot direction for static campaign. Wrote the tagline, the sub-tagline, and the CTA. All three went everywhere.
Full band website built as a navigable 3D theater — snack bar, ticket booth, custom coming-soon posters, and a screening room for new releases. Launched alongside their Terrifier 3 partnership, with the latest visual redesign being in collaboration with the motion picture release of Scream 7. Creative direction on the full digital experience.